Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information.

By booking a consultation, requesting information, engaging our firm for services, or signing up for our newsletter, you consent to receive electronic communications from us, including emails, text messages, and phone calls. You may opt out at any time by contacting our office. Learn more about our privacy policy below.

What information do we collect?
Generally, we collect your personal information on a voluntary basis. We collect information from you whenever you signup for our newsletter, book a consultation, request to receive information or hire us for any service.

When doing so, as appropriate, you may be asked to provide us the following information:

• First and last name
• Company name
• Telephone number (either business or personal)
• Fax number
• E-mail address
• Mailing Address
• Occupation or area of practice
• Credit card information, including billing address
• Areas of interest

Information we collect from third parties.
We may collect or receive personal information about you and your property from third party sources, such as public databases, marketing partners, social media platforms (including from people with whom you are friends or otherwise connected), brokers and affiliated agents, and other real estate professionals, and third parties.

For example:

Social media. If you choose to link, create, or log in to your Services account with a social media service (e.g., Twitter, Facebook, Instagram, etc.), or if you engage with a separate app or website that communicates with the Services, we may receive personal information about you or your connections from that service. In many cases you can control what personal information you share with us through privacy settings available on those third-party social media services.

Real estate professionals. If you interact or list a property with a broker, independent agent, or other real estate professional associated with an Anywhere brand, we may receive personal information about you and your property from them, such as your name and property address, listing and contact information, among other things. These real estate professionals may be affiliated with independently owned and operated brokerages, or with an Anywhere company.

Property records. We may collect information about individuals and real estate property through public databases, such as property ownership and tax records maintained by state, local and county agencies.

Aggregate and non-identifiable data.
We may also use and disclose aggregate, anonymous, and other non-identifiable data related to our business for quality control, analytics, research, development and other purposes. Where we use, disclose or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws (such as to confirm whether our deidentification processes are reasonable and adequate).

What do we do with this information?
Any of the information that we collect from you may be used in one or more of the following ways:

• To personalize your experience (the more information that you provide to us, the better we may be able to respond to your individual needs)
• To improve our website (we continually strive to improve our website and our offerings based on the feedback we receive from you)
• To improve customer service (the information provided by you allows us to respond to your requests in an efficient and timely manner)
• To process transactions (your information will never be sold, exchanged, transferred, or given to any other party for any reason whatsoever, without your consent, other than for the express purpose of delivering the product or service purchased)
• To send periodic e-mails, text messages or phone calls (the information you are able to provide us help us narrow down and segment what kinds of e-mails, text messages or phone calls you will receive and how often you receive them; the e-mail address or phone number you provide for order processing may also be used to send you information and updates pertaining to our services to you, as well as information about any company news, updates, related products, upcoming events, and other announcements that we think you might be interested in based on the information you have provided us.
• To administer a contest, promotion, survey, or other site features

Security and how we protect your information?
We implement a variety of security measures to maintain the safety of your personal information. This includes the engagement of third-party services that have a number of high security measures to meet our privacy policy standards. We use technical, administrative, and physical controls in place to help protect personal information from unauthorized access, use, and disclosure. Even so, despite our efforts, no security measure is ever perfect or impenetrable. In the event that the security of your account has been compromised, please immediately notify us.

Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, such as booking consultations or making payments, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe is appropriate to comply with the law, enforce our site policies, and/or protect ours or the rights of others rights, property, or safety.

What are third-party links and do you use them?
Our website may, at our discretion, include or offer third party products or services. These third party sites have separate and independent privacy policies. Therefore, Lucas Real Estate is not responsible for the privacy practices, content, and activities of these other sites. We encourage our visitors to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. Nonetheless, we seek to protect the integrity of our website and our company and welcome any feedback about these other third party sites.

Cookies, Tracking and Analytics.
Our services may use first party and third-party cookies, pixel tags, plugins, and other tools to gather device, usage and browsing information when users visit our services. For instance, when you visit our services, our server may record your IP address (and associated location information) and other information such as the type of your internet browser, your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and the pages you view and links you select on the services, as well as date and time stamps associated with your usage of and activities on our services.

We use the information for security purposes, to facilitate navigation, to improve, analyze and optimize our services and their functionality, to personalize and improve your experience while using the services, to improve and measure our advertising campaigns, and to better reach users with relevant advertising both on our services and on third party websites.

Cookies. Cookies are small text files that a website transfers to your hard drive to store and sometimes collect information about your usage of websites, such as time spent on the websites, pages visited, language preferences, and other anonymous traffic data. You can control the way in which cookies are used by altering your browser settings. You may refuse to accept cookies by activating the setting on your browser that allows you to reject cookies. However, if you select such a setting, this may affect the functioning of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you access or log on to our services.

If you have disabled one or more cookies, we may still use information collected from cookies before your disabled preference was set. However, we will stop using the disabled cookie to collect any further information.

Pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Websites to, among other things, track the actions of users of the Websites (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Websites and response rates. We and our service providers may also use pixel tags in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, track whether our emails are forwarded, and conduct analytics.

Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version and internet browser type and version. This information is gathered automatically and stored in log files.

Third party analytics tools. Our website uses automated devices and applications operated by third parties, such as Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Websites and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices and opt-out of collection of your browsing data by Google Analytics at https://tools.google.com/dlpage/gaoptout.

What if I need to update my information?
If you need to update your personally identifiable information (such as your e-mail address or mailing address), we can quickly and easily assist you in doing so. Please contact us at 949-478-1623 M-F from 8:00 a.m. to 5:00 p.m. California time or email to [email protected].

What if I want to unsubscribe from your emails and updates, or remove my information?
You may unsubscribe from our emails using the “unsubscribe” link at the bottom of the email. You may also send us an email at [email protected], and please use the subject line “unsubscribe.” For any data or data removal issues, you may also contact us at 949-478-1623 M-F from 8:00 a.m. to 5:00 p.m. California time.

California Residents

This section provides California residents with additional information regarding our collection, use and disclosure of their personal information, as well as their privacy rights, under California privacy laws.

In this section, we provide additional information to California residents about how we handle their personal information, as required by the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of personal information that is exempt under the CCPA.

Categories of personal information that we collect and disclose. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. Below we describe the categories of personal information we may collect about California residents (including the categories of personal information that we have collected about California residents in the past 12 months):

Categories of third parties. Below we describe the third parties to whom we may disclose each category of personal information for a business or commercial purpose:

Third Party Category / May Disclose for a Business/Commercial Purpose to: Third Party Category: Identifiers

includes direct identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.May Disclose for a Business/Commercial Purpose to: service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
advertising networks
data analytics providers
social networks
operating systems and platformsThird Party Category: Customer RecordsMay Disclose for a Business/Commercial Purpose to: 

paper and electronic customer records containing personal information, which you provide to us in order to access or use our Services, such as name, digital signature, address, telephone number, email and other contact information, government identifiers, financial and payment information.

service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
operating systems and platformsThird Party Category: Characteristics of Protected Classifications:

such as disability and health information (e.g., which we may collect in order to, for example, make accommodations available to you at events we host).May Disclose for a Business/Commercial Purpose to: service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiariesThird Party Category: Commercial Information:

including records of real property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.May Disclose for a Business/Commercial Purpose to: service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
data analytics providers
social networks
operating systems and platformsCommercial Information:Usage Data:

May Disclose for a Business/Commercial Purpose to: internet or other electronic network activity Information including without limitation browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
advertising networks
data analytics providers
social networks
operating systems and platformsCommercial Information:Location Data:

May Disclose for a Business/Commercial Purpose to: location information about a particular individual or device.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
operating systems and platformsCommercial Information:Audio, Video and other Electronic Data:

May Disclose for a Business/Commercial Purpose to: audio, electronic, visual, thermal, olfactory, or similar information such as, CCTV footage and thermal screenings (e.g., collected from visitors to our offices), photographs, and call recordings.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionalsCommercial Information:Employment History:

May Disclose for a Business/Commercial Purpose to: professional or employment-related information.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionalsCommercial Information:Education Information:

May Disclose for a Business/Commercial Purpose to: education history and background.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionalsCommercial Information:Profiles and Inferences:

May Disclose for a Business/Commercial Purpose to: Inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
advertising networks
data analytics providers
social networks
operating systems and platformsCommercial Information:Sensitive Personal Information:

May Disclose for a Business/Commercial Purpose to: in limited circumstances, we may collect certain information considered to be sensitive personal information under the CCPA, including Social Security number and tax ID; driver’s license, state identification card, passport number, or other government identifier; financial account number and payment card data; and geolocation data.
service providers
advisors and agents
government entities and law enforcement
affiliates and subsidiaries
real estate professionals
In addition, we may disclose any of the categories of personal information we collect about you to other third parties as directed by or consented to by you, or where necessary to fulfill your specific requests.

Sales and sharing. The CCPA defines a “sale” as disclosing or making available personal information to a third-party in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising. While we do not disclose personal information to third parties in exchange for monetary compensation, we may “sell” or “share” (as defined by the CCPA): (i) identifiers, usage data, customer records, commercial information and profiles with our affiliates and subsidiary companies (e.g., so that they may improve or enhance their own records and for other purposes); and (ii) identifiers, usage data and commercial information to ad networks, social media platforms and data analytics providers (e.g., in order to improve and measure our ad and marketing campaigns).

Sources of Personal Information. We may collect personal information from the following sources:

Directly from the individual
Real estate professionals, including brokers and independent agents of Anywhere brands
Property records, public records and other publicly available sources
Advertising networks
Data analytics providers
Social networks
Government entities
Data brokers
Affiliate and subsidiary companies
Service providersPurposes of Collection, Use and Disclosure.  we collect, use, disclose and otherwise process personal information (including sensitive personal information) for the following business or commercial purposes or as otherwise directed or consented to by you:

Providing support and services
Analyzing and improving our business
Property records, public records and other publicly available sources
Personalizing content and experiences
Advertising, marketing and promotional purposes
Securing and protecting our business
Defending our legal rights
Planning and facilitating business transactions
Auditing, reporting, corporate governance, and internal operations
Complying with legal obligations
Retention. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy or otherwise disclosed to you at the time of collection unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.

Rights of California Residents. In general, California residents have the following rights under the CCPA:

California residents’ rights. Under the CCPA, California residents have the following rights (subject to certain limitations) with respect to the personal information we collect and maintain about them:

Opt out of sales and sharing: to opt-out of our sale and sharing of their personal information.
Limit uses and disclosures of sensitive personal information: to limit certain uses or disclosures of sensitive personal information to those uses authorized by the CCPA.
Deletion: to request deletion of their personal information, subject to certain exceptions.
To know/access: to know what personal information we have collected about them, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about them.
Correction: to request correction of inaccurate personal information.
Non-discrimination: not to be subject to discriminatory treatment for exercising their rights under the CCPA.
Submitting CCPA Requests. California residents may exercise their CCPA privacy rights to know/access, delate, correct, and limit use/disclosure of sensitive personal information by submitting a verifiable request to us via:

Phone at 949-478-1623 or email at [email protected]. We will respond to verifiable requests received from California residents as required by law. When you submit a request to know or a request to delete, we will take steps to verify your request by matching the information provided by you with the information we have in our records. You must complete all required fields on our webform (or otherwise provide us with this information via the above toll-free number) so that we can process and verify your request. We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual by contacting us via email or phone; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

Requests to Opt Out. Our website responds to global privacy control—or “GPC”—signals, which means that if we detect that your browser is communicating a GPC signal, we will process that as a request to opt that particular browser and device out of sales and sharing (i.e., via cookies and tracking tools) on our website. Note that if you come back to our website from a different device or use a different browser on the same device, you will need to opt out (or set GPC for) that browser and device as well. (You can also manage your preferences for targeting and other cookies on one of our Websites through the “Cookie Settings” link in the footer of the Website.) More information about GPC is available at: https://globalprivacycontrol.org/. You may also submit a request to opt out of other sharing and sales by submitting a request via:

Phone at 949-478-1623 or email at [email protected]. Financial Incentives. We may make available certain programs or offerings that are considered “financial incentives” under the CCPA, and we will provide notice of the material terms of such incentives and obtain consent from individuals before including them in such incentive programs. You can opt out of such programs at any time through the opt out mechanism provided in the program information.

Rights Under California Shine the Light Law. California residents may request from businesses with whom they have an established business relationship (1) a list of categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes and (2) the names and addresses of all such third parties. To request the above information please contact us by writing to us under the “Contact Us” section above. We will respond to such requests within 30 days of receipt.

For more information about our privacy practices, contact us via phone at 949-478-1623 or email at [email protected]. 

Changes to the Privacy Policy
This policy was last modified on August 11, 2023. If we decide to change our privacy policy, we will post those changes here on our website so that you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

For more information about our privacy practices, contact us via phone at 949-478-1623 or email at [email protected].