SELLING YOUR HOME | MARKETING YOUR HOME
Spring of 2020 is unlike anything we have ever seen. Each potential seller will have to weigh the countless options before them in this uncertain time. The below information remains useful, especially pertaining to the marketing of your home (more important than ever); but the marketplace and economics vary dramatically for each property owner. Please call or write to discuss your unique situation in these unprecedented times.
Today’s sellers have never had more choices. We believe our backgrounds as a real estate attorney and CPA, respectively, coupled with Villa Real Estate’s marketing capabilities and cutting edge technology, allow us, Devin Lucas and Courtney Lucas, to stand out as REALTORS® representing your interests in the sale of your real estate.
The Lucases combine their own objective acumen and outside the box capabilities with Villa Real Estate’s unparalleled market exposure, servicing, insight, professionals, fellow REALTORS® and opportunities that come with the area’s leading luxury residential brokerage.
The Lucases market your home at the highest level and bring their backgrounds to bear in the significant transactional nature of the real estate process.
To discuss selling your home:
firstname.lastname@example.org | 949.478.1623 office
For a complimentary home analysis, click here
UNDERSTANDING A SHIFTING MARKET
2020 is going to be an interesting market. Interest rates remain low and “affordable” properties continue to enjoy a hot sellers-market. Conversely, many high-end (and high-priced) homes throughout Newport Beach, Costa Mesa and other Orange County communities are seeing more and more active listings and less and less closed sales. By no means a “burst bubble”, there is a clear slowdown of buyers in the luxury market. This extensively shifts the luxury housing market from a hot sellers market, to a more balanced market; while homes under $1 million, when priced right in desirable areas, continue to attract buyers with no slow down. Coupled with rising interest rates, buyer affordability remains low – explaining why buyers continue to flock to “affordable” homes, while the luxury market must work harder to sell.
MAXIMIZING YOUR PROPERTY’S VALUE
This remains true as ever….
Together with the marketing professionals on staff at Villa Real Estate, the Lucases will market your home using the latest technologies and strategies to ensure maximum exposure of your home, including, of course, virtual tours, video walk-throughs, 3d tours and the use of all current technology.
We work with you to develop a marketing plan that emphasizes the unique aspects of your home and location.
We ensure your home is seen, establishing it on the local MLS as well dozens of syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.), exposure to local REALTORS® and other real estate brokerages via special preview events, traditional and tasteful open houses (if appropriate for the property), local real estate print publications, magazines, on-line networks including over 700 websites (with over 60 international websites across Asia, Europe, Latin America, and the Middle East), Villa Real Estate’s national and international network of professional real estate contacts, and more.
Professional photos, of course. We use the best photographers in the area to capture your home using the latest trends in realty photography including 360 degree property tours and aerial photography.
We create luxury life-style videos for many properties for sale; We create video walk-throughs and virtual tours for every property for sale or lease.
Videos – luxury or simple walk-throughs – can showcase the unique features of your home, create marketing opportunities that photography cannot and help to raise the exposure of your home.
Todays buyers are scouring the internet for homes long before actually touring them. Sometimes a property gets mere seconds of exposure before a potential buyer moves swiftly to swipe along to the next property. A video can help capture attention and raise the exposure of your home.
We create unique and beautiful websites for all properties for sale or rent. Tour a few past and present real estate property websites:
We ensure your home established on the local MLS and local REALTORS® as well dozens of syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.) including including over 700 websites (with over 60 international websites across Asia, Europe, Latin America, and the Middle East), Villa Real Estate’s national and international network of professional real estate contacts, and more.
FLYERS AND BROCHURES
Flyers and brochures matter. They provide the buyer with a tangible take-away from their time in your home. A thick glossy brochure can impress a buyer or at least leave a meaningful impression along with useful information. After touring a dozen homes, a couple may reflect back on their day and only have a handful of brochures to refresh the day’s memories. The Lucases and Villa Real Estate create beautiful flyers, features lists, and multi-page brochures on thick stock simply outshining any competition. Hundreds, if not thousands, of dollars are spent on your flyers and brochures to ensure a lasting impression on potential buyers.
Likewise, the Lucases and Villa Real Estate can create beautiful direct mail pieces for your property. More often that you would imagine, the buyer for your home may be local, maybe your neighbor looking to expand, downsize, or for the view side of the street, etc. Using time tested direct mailing to ensure the local community is aware of your home can create a meaningful impact.
LOCAL REALTOR® NETWORKS AND EXPOSURE
Devin Lucas and Courtney Lucas are highly involved in the local REALTOR® community. Devin Lucas is on the Board of Directors of the Newport Beach Association of REALTORS® where Devin and Courtney are active with various committees and organizations. We ensure exposure to local agents and brokers via email blasts, word-of-mouth, networking, special “preview” events and traditional and tasteful “open houses” (if appropriate for the property).
ADVERTISEMENTS AND PRINT MARKETING
Local real estate publications, trade magazines and other print marketing still matters and can provide exceptional exposure to your home. The Lucases and Villa Real Estate can create ads for such publications as The Daily Pilot, Orange County Register (OC HOMES), Coast Magazine, Coastal RE Guide, Angeleno Magazine, Discover Luxury Homes, Laguna Beach Magazine, Distinctive Homes Magazine, Modern Luxury Magazine, Dream Homes Magazine, Newport Beach Magazine, Homes and Land Magazine, Orange County Business Journal, LA Times (Westside LA Times), Listings OC, Luxe Interiors + Design, Pelican Hill Magazine, Unique Homes and more.