SELLING YOUR HOME | MARKETING YOUR HOME
We love real estate, especially selling your property and maximizing your value. First-time sellers, Trustees, seasoned investors, high profile clientele and celebrities alike utilize our hands-on services, legal and accounting backgrounds, and affiliation with the area’s leading luxury brokerage to complete the perfect sale. We market your home at the highest level and bring our backgrounds to bear in the significant transactional and legal nature of the real estate process.
Even in this shifting market, we can still do more to add value to your home, for the best possible sale with the best possible terms, and ensure to protect your interests along the way, first and foremost. We know what updates increase your property’s value and help sell quickly. We frequently coordinate modest upgrades to increase your property’s value, which can be easier than you think.
Moreover, we know what leads to common disputes and lawsuits and take care to protect our clients with detailed disclosures, sales terms and knowledgeable adherence to the contracts.
“Concierge Services” – we’ve been doing that for years! “Concierge Services” has become a new catchphrase in real estate, but in reality, is what experienced seller’s agents like us have been doing for years, i.e. working to maximize your property’s value by staging, painting, new carpet, flooring, light remodeling and other soft touches, as needed, that appeal to today’s buyers (and look great in photos!). We coordinate staging (even if you live in the home, replacing some furniture and artwork can really make your home shine) and all aspects of light remodeling (even window washing before photos) to ensure your home looks its best. Research shows today’s buyers skim through online listing photos at a record pace, and the first impression is more important than ever. We make that happen. Costs can be discussed, advanced and negotiated to your benefit.
Local – We live, own and invest in Eastside Costa Mesa, with expertise in adjacent Newport Beach, Newport Coast, Corona del Mar and Laguna Beach.
Lucas Real Estate is especially adept with investment properties and trust and estate administration, where our attorney and CPA backgrounds are especially useful and assuring. Likewise, for discrete and confidential transactions (including confidentiality agreements, LLCs and third-party LLC management to legally distance true ownership away from public records), Lucas Real Estate is second to none in assisting high profile clientele, celebrities and foreign investment with residential real estate transactions.
If you have any questions about your real estate goals, please call or write anytime.
To discuss selling your home:
firstname.lastname@example.org | 949.478.1623 office
UNDERSTANDING A SHIFTING MARKET
2021 and into the Spring of 2022 was unlike anything we have ever seen. However, into Fall of 2022 the market has dramatically shifted and uncertainty remains. COVID only exacerbated the fact that people want to upgrade their homes, get an extra home office, a larger yard, be closer to the beach, etc., etc. In short – people value their homes more than ever.
MAXIMIZING YOUR PROPERTY’S VALUE – “CONCIERGE SERVICES”
Together with the marketing professionals on staff at Villa Real Estate, the Lucases will market your home using the latest technologies and strategies to ensure maximum exposure of your home, including, of course, virtual tours, video walk-throughs, 3d tours, property websites, and the use of all current technology.
We work to maximize your property’s value by staging, painting, new carpet, flooring, light remodeling and other soft touches, as needed, that appeal to today’s buyers (and look great in photos!).
We coordinate staging (even if you live in the home, replacing some furniture and artwork can really make your home shine) and all aspects of light remodeling (even window washing before photos) to ensure your home looks its best. Research shows today’s buyers skim through online listing photos at a record pace, and the first impression is more important than ever. We make that happen. Costs can be discussed, advanced and negotiated to your benefit. Some agents call this “Concierge Services”, but in reality, is what experienced seller’s agents like us have been doing for years.
We work with you to develop a marketing plan that emphasizes the unique aspects of your home and location.
We ensure your home is seen, establishing it on the local MLS as well dozens of syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.), exposure to local REALTORS® and other real estate brokerages via special events, agent-specific e-blast, (when able) traditional and tasteful open houses (if appropriate for the property), local real estate print publications, magazines, on-line networks including over 700 websites (with over 60 international websites across Asia, Europe, Latin America, and the Middle East), Villa Real Estate’s national and international network of professional real estate contacts, and more.
Professional photos, of course. We use the best photographers in the area to capture your home using the latest trends in realty photography including 360 degree property tours and aerial photography.
Videos – luxury or simple walk-throughs – can showcase the unique features of your home, create marketing opportunities that photography cannot and help to raise the exposure of your home. We create luxury life-style videos for many properties for sale; We create video walk-throughs and virtual tours for every property for sale or lease.
Todays buyers are scouring the internet for homes long before actually touring them. Sometimes a property gets mere seconds of exposure before a potential buyer moves swiftly to swipe along to the next property. A video can help capture attention and raise the exposure of your home.
We create unique and beautiful websites for all properties for sale or rent. Tour a few past and present real estate property websites:
We ensure your home established on the local MLS and local REALTORS® as well dozens of syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.) including including over 700 websites (with over 60 international websites across Asia, Europe, Latin America, and the Middle East), Villa Real Estate’s national and international network of professional real estate contacts, and more.
FLYERS AND BROCHURES
Flyers and brochures matter. They provide the buyer with a tangible take-away from their time in your home. A thick glossy brochure can impress a buyer or at least leave a meaningful impression along with useful information. After touring a dozen homes, a couple may reflect back on their day and only have a handful of brochures to refresh the day’s memories. The Lucases and Villa Real Estate create beautiful flyers, features lists, and multi-page brochures on thick stock simply outshining any competition. Hundreds, if not thousands, of dollars are spent on your flyers and brochures to ensure a lasting impression on potential buyers.
Likewise, the Lucases and Villa Real Estate can create beautiful direct mail pieces for your property. More often that you would imagine, the buyer for your home may be local, maybe your neighbor looking to expand, downsize, or for the view side of the street, etc. Using time tested direct mailing to ensure the local community is aware of your home can create a meaningful impact.
LOCAL REALTOR® NETWORKS AND EXPOSURE
Devin Lucas and Courtney Lucas are highly involved in the local REALTOR® community. Devin Lucas is on the Board of Directors of the Newport Beach Association of REALTORS® where Devin and Courtney are active with various committees and organizations. We ensure exposure to local agents and brokers via email blasts, word-of-mouth, networking, special “preview” events and traditional and tasteful “open houses” (if appropriate for the property).
ADVERTISEMENTS AND PRINT MARKETING
Local real estate publications, trade magazines and other print marketing still matters and can provide exceptional exposure to your home. The Lucases and Villa Real Estate can create ads for such publications as The Daily Pilot, Orange County Register (OC HOMES), Coast Magazine, Coastal RE Guide, Angeleno Magazine, Discover Luxury Homes, Laguna Beach Magazine, Distinctive Homes Magazine, Modern Luxury Magazine, Dream Homes Magazine, Newport Beach Magazine, Homes and Land Magazine, Orange County Business Journal, LA Times (Westside LA Times), Listings OC, Luxe Interiors + Design, Pelican Hill Magazine, Unique Homes and more.