SELLING YOUR HOME
To discuss selling your home:
info@lucas-real-estate.com | 949.478.1623 office | Or schedule a confidential no obligation call using this link
Maximizing Exposure, Guiding Your Real Estate Journey
At Lucas Real Estate Group and Coldwell Banker Global Luxury, our approach is tailored to securing and engaging a wide audience – local, regional, and global exposure – for each listing. We implement targeted digital marketing strategies and syndicate across premier media and real estate platforms, ensuring unparalleled exposure to maximize your investment.
Lucas Real Estate, a dynamic full-service residential real estate team led by Devin R. Lucas, a REALTOR®, Real Estate Broker, and Real Estate Attorney, offers unparalleled expertise in Newport Beach and surrounding coastal communities. The Lucas Group is within the number one luxury real estate brokerage in Newport Beach, Coldwell Banker, allowing access to top-tier marketing professionals and collaboration with the most experienced real estate professionals in the market.
We assist sellers, trustees, families, investors, celebrities and high-profile figures in selling real estate – utilizing our hands-on services, legal and accounting backgrounds and affiliation with the number one luxury brokerage serving Coastal Orange County, Coldwell Banker Newport Beach. We maintain discretion and confidentiality in handling sensitive and private transactions. (Most of our transactions not publicly posted, including being absent on our own website.)
We are experts in Newport Beach and surrounding communities, California Proposition 19, property taxes, capital gains taxes and other tax implications in real estate.
Scroll below for details on all our services and how we may be able to assist you in your real estate sale, tax considerations, planning and so much more.
Call (949-478-1623) or email (info@lucas-real-estate.com) anytime.
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We specialize in Newport Beach, Eastside Costa Mesa and surrounding Orange County communities.
Specifically, areas such as Laguna Beach, Corona del Mar, Dover Shores, Eastside Costa Mesa, Newport Heights, Newport Coast, Newport Peninsula, Newport Peninsula Point, Mesa Del Mar, Westcliff, Bayshores and surrounding areas. We live, own and invest in our local markets.
We market your home at the highest level combining all the advanced digital-forward and traditional marketing and exposure of an international brokerage with substantial local presence, coupled with our unique expertise and legal and accounting backgrounds, to ensure the best possible outcome for you, the seller, first and foremost.
In any market, we can do more to add value to your home, for the best possible sale, with the best possible terms, and the best possible piece of mind to ensure it is done right, protecting your interests all along the way.
For Trustees and cautious sellers, we add an extra layer of protection and due diligence using our legal and tax backgrounds.
How We Can Help You Sell Your Home
Helping find a buyer for your home is only one facet of a real estate professional’s job. There are many more aspects including explaining the basic real estate practices and principles and all the related paperwork, performing a Comparative Market Analysis (CMA) to help determine your home’s value, helping to prepare your home for sale, listing your home, marketing your home, keeping you informed throughout the process. When the sale begins, it’s important to work with someone who will assist you with the paperwork, negotiate on your behalf, make sure deadlines are met, and work with the escrow company.
By working with us, you will:
– Be more likely to realize the highest return on the sale of your home
– Reduce the number of days your home is on the market
– Become familiar with all the terms, processes and paperwork involved in selling your home
– Have confidence that your home will enjoy exposure to more buyers and agents with qualified buyers
– Receive regularly updated market information that will enable you to make informed decisions
– Have a skilled negotiator working on your behalf
– Have peace of mind knowing that all the details of your sale are being handled properly by a licensed and trained professional
We ensure your home is seen, establishing it on the local MLS, as well countless syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.), including international websites across Asia, Europe, Latin America, and the Middle East, targeted social media campaigns, print mailers, exposure to local REALTORS® and other real estate brokerages via special events, broker preview events, agent-specific e-blast, traditional and tasteful open houses (if appropriate for the property), local real estate print publications, magazines, and Coldwell Banker’s national and international network of professional real estate websites, contacts, and more.
We know what updates increase your property’s value and help sell quickly. We coordinate modest upgrades to increase your property’s value, including programs to defer all costs of upgrades and other preparation items until closing.
Moreover, we know what leads to common disputes and lawsuits and take care to protect our clients with detailed disclosures, sales terms and knowledgeable adherence to the contracts.
“Concierge Services” – we’ve been doing that for years! “Concierge Services” has become a new catchphrase in real estate, but in reality, is what experienced seller’s agents like us have been doing for years, i.e. working to maximize your property’s value by staging, painting, new carpet, flooring, light remodeling and other soft touches, as needed, that appeal to today’s buyers (and look great in photos!). We coordinate staging (even if you live in the home, replacing some furniture and artwork can really make your home shine) and all aspects of light remodeling (even window washing before photos) to ensure your home looks its best. We work with an assortment of painters, stagers, handymen and contractor referrals for virtually all aspects of your home preparation, and even work with companies that can defer the costs of these improvements until after your closing. Research shows today’s buyers skim through online listing photos at a record pace, and the first impression is more important than ever. We make that happen.
Lucas Real Estate is especially adept with investment properties and trust and estate administration, where our attorney and CPA backgrounds are especially useful and assuring. Likewise, for discrete and confidential transactions (including confidentiality agreements, LLCs and third-party LLC management to legally distance true ownership away from public records), Lucas Real Estate is second to none in assisting high profile clientele, celebrities and foreign investment with residential real estate transactions.
If you have any questions about your real estate goals, please call or write anytime.
Check out our countless 5-star reviews and follow us on social media:
| Google Reviews | Yelp | LinkedIn | Zillow | Avvo | Facebook | Twitter | Instagram | YouTube | Official Site | Blog | Newsletter |
To discuss selling your home:
info@lucas-real-estate.com | 949.478.1623 office | Or schedule a confidential no obligation call using this link
MAXIMIZING YOUR PROPERTY’S VALUE – “CONCIERGE SERVICES”
Together with marketing professionals the Lucas Group and Coldwell Banker will market your home using the latest technologies – traditional and digital-forward – and market strategies to ensure maximum exposure of your home, including, of course, virtual tours, video walk-throughs, 3d tours, property websites, broker preview events, open houses (where appropriate) and the use of all current technology and social media targeted advertising. We work with you to develop a marketing plan that emphasizes the unique aspects of your home and location.
We work to maximize your property’s value by staging, painting, new carpet, flooring, light remodeling and other soft touches, as needed, that appeal to today’s buyers (and look great in photos!). We coordinate staging (even if you live in the home, replacing some furniture and artwork can really make your home shine) and all aspects of light remodeling (even window washing before photos) to ensure your home looks its best. Research shows today’s buyers skim through online listing photos at a record pace, and the first impression is more important than ever. We make that happen.
Costs can be advanced, deferred until closing and negotiated to your benefit.
Some agents call this “Concierge Services”, but in reality, is what experienced and top notch seller’s agents like us just simply do.
COLDWELL BANKER NEWPORT BEACH
Lucas Real Estate affiliates with the area’s leading brokerage, Coldwell Banker Newport Beach, to complete the perfect sale. Using Coldwell Bankers’ national and international presence, we market your home at the highest level combining all the advanced digital-forward and traditional marketing and exposure of a ‘large’ local brokerage, coupled with our unique expertise and legal and accounting backgrounds, to ensure the best possible outcome. In any market, we can do more to add value to your home, for the best possible sale, with the best possible terms, and the best possible piece of mind to ensure it is done right, protecting your interests all along the way.
The Coldwell Banker Global Luxury® Difference. The Coldwell Banker Global Luxury program redefines the world of luxury property marketing. The prestige of the Coldwell Banker® brand, combined with advanced technology, bespoke marketing strategies and one of real estate’s most robust global networks culminates in extraordinary representation that crosses oceans, continents and language barriers. Widely recognized as a consummate luxury real estate leader, Coldwell Banker Global Luxury provides extensive local, national and international exposure through our exceptional marketing program to ensure your property is seen by the widest possible audience of affluent buyers.
At Coldwell Banker Residential Brokerage, we sell more than homes, we sell a lifestyle. With a large inventory of homes, investment property and building sites in all price ranges, our Fashion Island location is in the heart of Newport Beach and Costal Orange County real estate. We work with the top agents, the best service, and are the leaders in premier marketing and advertising for coastal Orange County.
PHOTOS
Professional photos, of course. We use the best photographers in the area to capture your home using the latest trends in realty photography including 360 degree property tours and aerial photography.
VIDEOS
Experience Our Property Video Tours
Our high-quality videos are designed to showcase your property’s unique features and create a memorable impression on potential buyers. Whether it’s a luxury lifestyle video or a simple walk-through, video content helps bring your home to life in a way that photos alone can’t. Here’s how our videos add value:
- Highlight key features and details to captivate buyers’ interest.
- Offer immersive, on-demand tours that increase engagement.
- Stand out online by offering a dynamic view of your home.
Today’s buyers are browsing the internet long before they tour properties in person. Our videos help capture attention in seconds, encouraging buyers to take a closer look.
COMPREHENSIVE MARKETING
CUSTOM WEBSITES
We create unique and beautiful websites for all properties for sale or rent. Tour a few past and present real estate property websites:
INTERNET EXPOSURE
We ensure your home is established on the local MLS and local REALTORS® as well dozens of syndication websites (Zillow, Redfin, Realtor.com, Homes.com, Trulia, etc.) including over 700 websites (with over 60 international websites across Asia, Europe, Latin America, and the Middle East), Coldwell Banker’s national and international network of professional real estate contacts, and more.
FLYERS AND BROCHURES
Flyers and brochures matter. They provide the buyer with a tangible take-away from their time in your home. A thick glossy brochure can impress a buyer or at least leave a meaningful impression along with useful information. After touring a dozen homes, a couple may reflect back on their day and only have a handful of brochures to refresh the day’s memories. The Lucases and Coldwell Banker create beautiful flyers, features lists, and multi-page brochures on thick stock simply outshining any competition. Hundreds, if not thousands, of dollars are spent on your flyers and brochures to ensure a lasting impression on potential buyers.
MAILERS
Likewise, the Lucases and Coldwell Banker can create beautiful direct mail pieces for your property. More often than you would imagine, the buyer for your home may be local, maybe your neighbor looking to expand, downsize, or for the view side of the street, etc. Using time tested direct mailing to ensure the local community is aware of your home can create a meaningful impact.
LOCAL REALTOR® NETWORKS AND EXPOSURE
Devin Lucas and Courtney Lucas are highly involved in the local REALTOR® community. Devin Lucas is on the Board of Directors of the Newport Beach Association of REALTORS® where Devin and Courtney are active with various committees and organizations. We ensure exposure to local agents and brokers via email blasts, word-of-mouth, networking, special “preview” events and traditional and tasteful “open houses” (if appropriate for the property).
ADVERTISEMENTS AND PRINT MARKETING
Local real estate publications, trade magazines and other print marketing still matters and can provide exceptional exposure to your home. The Lucases and Coldwell Banker can create ads for such publications as The Daily Pilot, Orange County Register (OC HOMES), Coast Magazine, Coastal RE Guide, Angeleno Magazine, Discover Luxury Homes, Laguna Beach Magazine, Distinctive Homes Magazine, Modern Luxury Magazine, Dream Homes Magazine, Newport Beach Magazine, Homes and Land Magazine, Orange County Business Journal, LA Times (Westside LA Times), Listings OC, Luxe Interiors + Design, Pelican Hill Magazine, Unique Homes and more.
Learn More About Our Team Here (back to main page)
